ICIS Energy Futures

I ran the project through Google's four-day Design Sprint framework — mapping the problem on day one, sketching and deciding on day two, prototyping on day three, then testing with real traders on day four.

Day one was mapping. I plotted user journeys against proto-personas — identifying the trader segments, their goals and pain points — so the rest of the sprint stayed anchored to real user needs, not assumptions about a specialised market.

With the problem mapped, I facilitated the team through structured prioritisation — turning the day-one findings into a shortlist of the highest-value problems worth solving before any solution was sketched.

I ran a remote ideation session using Crazy 8's sketching to help the team converge on a winning concept, then designed and built a prototype ready for testing.

I ran remote usability tests with clients, analysed the findings in Dovetail, then iterated on each feature with documentation for the dev team. The real result was alignment — by keeping the customer's voice at the centre, the sprint brought multiple stakeholders behind a single new proposition.