I design digital products for people navigating complex tasks, decisions, and experiences — from consumer-facing apps to enterprise platforms and dashboards — making technology feel clear, useful, and effortless.
Across physical and digital product design, I’ve learned that the heart of the work stays the same: understand the human problem, then shape a product that works beautifully in practice. I take products from early research through to shipped detail, guided by a simple belief — the harder the problem, the simpler the experience should feel.
Moving into digital product design felt natural. I studied Industrial Design Transportation (BA Hons, 1994), a distinctive qualification combining industrial design, ergonomics, human factors, and real-world systems thinking. I began in automotive and transport, where understanding people, context, and problems was central to the work.
I’m open to senior engagements for Product Designer, Design Lead, or Principal — across consumer, enterprise, and AI-enabled digital products. Based from my studio in Colchester, Essex, I’m available UK-wide for remote or hybrid opportunities.
Re-imagined the Web Analytics Platform end-to-end and moved the Dashboard tool from a rigid grid to a flexible canvas of real-time widgets. Built the design component system with UI engineering, established moderated and unmoderated research, and automated Gong-to-Dovetail synthesis — while crafting AI prototypes and running ideation workshops.
Led the adoption of a user-centred design practice, introducing research methods, content design frameworks, and UI toolkit standards. Developed value propositions, personas, and customer journeys, created concepts, prototypes, and responsive experiences for web and mobile, and mentored designers while championing design excellence.
Lead role discovering and identifying new features for a B2B futures energy trading platform, enabling traders to accurately forecast mid-term EMEA market costs.
Set up and established UX Product Design and processes for the Client Facing Technology Programme (UK).
Design lead for a multi-disciplined team, collaborating with Product Marketing to deliver new propositions for loyalty and e-commerce platforms, while applying creative direction across all Collinson brands.
Collaborated with the New York Creative Director at a strategic level, playing a pivotal role in growing and extending the company’s brand and communications collateral across all digital media.
Interactive creative for a large WPP agency, creating new digital concepts for Volvo, Mazda and Ford Europe.
Lead designer for a local digital marketing agency, creating new brands, websites, brochures, and exhibition stands for high-profile clients.
Worked for the largest music promoter in Europe, designing and developing for leading bands and events to demanding deadlines.
Lead designer for a busy design and advertising agency, creating high-quality artwork for blue-chip clients across all media to tight deadlines.
Macromedia multimedia and graphic designer creating CD-ROM and UI solutions for a multinational telecoms software company.