Allianz ElectriX

ElectriX had to earn trust in a new category and shift from explaining EV charging to selling it. I grounded the work in 23 studies with 250+ participants — understanding what people needed to lease, insure and install a charger with confidence.

With the product team I built a new information architecture — shifting the site from educational to transactional — and designed the key flows for seamless transactions. Working with stakeholders, I shaped content into CMS-ready wireframes aligned to business and user needs.

Using the design-system components and templates, I crafted the key journeys and prototyped every high-fidelity screen in Figma — ready for usability testing and stakeholder buy-in.

The UI shipped with full design specifications, guiding the team to build custom CMS components fast. The result reframed ElectriX — from EV education to a holistic ownership ecosystem: learn, lease or buy, then add a home charger and solar, all in one journey.