Allianz ElectriX

I worked with the product team to develop a new Information Architecture, shifting the website's focus from educational to transactional — understanding user needs, designing key user flows, and creating an intuitive structure to support seamless transactions.

Collaborated with stakeholders to develop and optimise content, resulting in wireframes ready for CMS build — gathering requirements, refining existing materials, and creating new content aligned with business goals and user needs.

These optimised wireframes provided a clear visual guide for the development team, ensuring a smooth transition to CMS integration.

Conducted advanced unmoderated user research sessions to evaluate content design at every stage — ensuring the design aligned with user needs and expectations throughout development.

Using the design system components and templates, I crafted key journeys and prototyped all the high-fidelity screens in Figma for usability testing and stakeholder buy-in.

The UI in Figma was accompanied by comprehensive design specifications to guide the development team in creating custom CMS components and rapidly complete the build.