Case 08 ElectriX Sales & Marketing Brochure
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08 Brand

ElectriX Sales & Marketing Brochure

Creative direction for all ElectriX sales collateral — using visual cues from the Allianz identity to hold a consistent brand across every touchpoint.

24
Page brochure
2 formats
Print & digital
3
Audience segments
01 / Define / Brief & audience

Working to the ElectriX proposition and three audience segments, I set the visual direction and tone for the sales collateral, so every piece spoke with one voice.

ElectriX brochure cover
02 / Develop / Art direction

Collaborating with the Marketing and Events Manager, I provided overall art direction — typography, composition of copy and colour correction — extending visual cues from the Allianz identity for a consistent tone across the range.

Brochure spread
Brochure spread
Brochure spread
03 / Deliver / Print & digital

Delivered as a 24-page brochure across print and digital formats, aligned with all other ElectriX collateral.

Brochure detail
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