Creative direction for all ElectriX sales collateral — using visual cues from the Allianz identity to hold a consistent brand across every touchpoint.
Working to the ElectriX proposition and three audience segments, I set the visual direction and tone for the sales collateral, so every piece spoke with one voice.

Collaborating with the Marketing and Events Manager, I provided overall art direction — typography, composition of copy and colour correction — extending visual cues from the Allianz identity for a consistent tone across the range.



Delivered as a 24-page brochure across print and digital formats, aligned with all other ElectriX collateral.
