Case 07 Askora AI
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07 AI Product

Askora AI

A self-initiated sprint making marketing intelligence genuinely accessible — from first principles to a tested iPad prototype.

3
Data sources unified
5
iPad screens prototyped
4
Days to full concept
01 / Discover / Problem & people

Marketing intelligence is locked behind fragmented tools and API complexity, out of reach for the people who need it most. I framed it around three user types with one shared goal: make multi-source data feel effortless.

Askora value proposition — three marketing personas mapped to pain points, needs and jobs-to-be-done
02 / Define / Strategy & flows

Strategy came before any screen — a value-proposition matrix, competitive positioning, journeys and storyboards tested the model first. The journey from first login to published dashboard was mapped in five stages, each with a usability question.

Askora product positioning, customer journey maps and concept storyboards
Askora end-to-end user flow with the five usability-testing questions
03 / Develop / Identity, workflow & interface

With the direction set, design moved fast — three strands into one product.

Identity

The Askora mark fuses a bar-chart icon with a speech bubble — analytics and conversation in one form — in three variants for light, dark and accent contexts.

Askora logo — construction grid and colour variants
AI-native workflow

Designed AI-native throughout — Figma MCP and Claude Design in parallel, prototyping and refining in real time. The session history captures it: prompt, review, refine, repeat.

Askora designed AI-native — a Claude Design session alongside the live canvas builder
Interface

Five core iPad screens span sign-in to published report. The canvas builder wires Google Analytics, Meta Ads and HubSpot into a visual node graph — real-time data into widgets, no API logic required.

Askora's five core iPad screens — sign-in through to publish
04 / Deliver / Validation & outcome

Straight into Maze — nine unmoderated tasks against the five Define questions. The result: a complete end-to-end concept, problem to tested prototype, in four days, with Claude and Figma AI compressing the whole workflow.

Askora usability study set up in Maze
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