Askora AI

The central challenge was making complex multi-source data feel effortless. The canvas builder connects Google Analytics, Meta Ads, and HubSpot through a visual node graph — letting users configure and normalise real-time data into widgets without touching the underlying API logic. A widget library, live properties panel, and Build–Review–Publish workflow provide structure without constraint.

Strategy work preceded every screen. A value proposition matrix mapped the problem across three user types — the Small Business Marketer, the Junior Coordinator, and the Freelance Consultant — each with distinct confidence levels, pain points, and adoption triggers. Competitive positioning, journey maps, and concept storyboards followed, stress-testing the interaction model before committing to high-fidelity design.

The Askora mark was built from a geometric construction grid, combining a bar chart icon with a speech bubble — analytics and conversation in a single form. Three colour variants ensure the mark holds across light, dark, and accent-colour contexts.

The user journey was mapped across five stages — from first login to a fully published dashboard — before a single test was run. Five parallel usability questions were defined to validate each stage.

Five core iPad screens cover the full product arc: sign-in, My Dashboards workspace, canvas builder, Campaign Performance review, and detailed analytics report. A consistent dark sidebar, data-forward content area, and Askora’s purple accent signal AI-powered elements throughout.

The prototype moved directly into Maze for unmoderated usability testing. Nine tasks — goal-based prototype tests, opinion scales, and open questions — validate first impressions, dashboard clarity, ease of use, and feature expectations.