Personal details
I design digital products for people navigating complex tasks, decisions, and experiences — from consumer-facing apps to enterprise platforms and dashboards — making technology feel clear, useful, and effortless.
Across physical and digital product design, I've learned that the heart of the work stays the same: understand the human problem, then shape a product that works beautifully in practice. I take products from early research through to shipped detail, guided by a simple belief — the harder the problem, the simpler the experience should feel.
Moving into digital product design felt natural. I studied Industrial Design Transportation (BA Hons, 1994), a distinctive qualification combining industrial design, ergonomics, human factors, and real-world systems thinking. I began in automotive and transport, where understanding people, context, and problems was central to the work. I'm naturally curious, and that curiosity still shapes how I design — whether the outcome is physical or digital.
I'm open to senior engagements for Product Designer, Design Lead, or Principal — across consumer, enterprise, and AI-enabled digital products. Based from my studio in Colchester, Essex, I'm available UK-wide for remote or hybrid opportunities. If you're working on a complex product and need clarity, research depth, and a human-centred approach, I'd be happy to talk.
Technical skills
Qualifications & training
- A-Levels Fine Art, Illustration and Engineering
- Art Foundation (Pre-Degree Studies)
- BA (Hons) Industrial Design Transportation, 1994
- NN/g – UX Basics
- NN/g – Cognitive Psychology
- NN/g – Information Architecture
- NN/g – Service and Journey Mapping
- NN/g – Advanced (Mobile) Application Design
- NN/g – Facilitating UX Workshops
- NN/g – Managing User Experience Strategy
Software & skills
- Adobe Creative Cloud (Firefly AI, Illustrator, After Effects, InDesign)
- Miro (Remote Collaboration & Workshop Facilitation)
- Dovetail AI (User Research Analysis & Insight Synthesis)
- UserZoom (UX Research & User Testing)
- Figma & MCP Workflows
- Google Analytics & Adobe Analytics
- Webflow CMS & Website Management
- Asana (Project & Task Management)
- HTML5, CSS3 & Sass
- Web Accessibility (WCAG 2.2 AA)
Professional experience
London, United Kingdom
Senior Product Designer
- Re-imagined the Web Analytics Platform: Redesigned the platform end-to-end while ensuring existing tier-one customers felt comfortable through the transition.
- Redesigned the Dashboard Tool: Moved the product from a rigid fixed grid to a flexible canvas dashboard with easy-to-use widgets for applying real-time data.
- Influenced Design Decisions: Collaborated with cross-functional teams to ensure design choices aligned with business goals and user needs.
- Developed the Design Component System: Partnered with UI engineering to build a consistent, reusable approach to design across the platform.
- Established the Research Platform: Set up moderated and unmoderated study capability to gain behavioural insights faster.
- Automated Research Synthesis: Built Gong-to-Dovetail AI automations to synthesise research and surface new customer insights faster.
- Conducted Customer Interviews: Gathered insights directly from users to inform design decisions and improve the overall user experience.
- Crafted AI Prototypes: Generated innovative AI prototypes to explore new possibilities and enhance user experiences.
- Ran Ideation Workshops: Facilitated workshops as part of design sprints to help the team innovate faster.
London, United Kingdom
UX Manager
Led the adoption of a user-centred design practice, introducing research methods, content design frameworks, and UI toolkit standards to improve consistency and product quality. Developed value propositions, personas, and customer journeys to align digital products with user needs, while creating concepts, prototypes, and responsive experiences for web and mobile platforms. Collaborated across product, marketing, and development teams to deliver cohesive digital brand experiences, engaging user interactions, clear product copy, and detailed implementation specifications, while mentoring designers and championing design excellence.
London, United Kingdom
Senior UX Designer
Lead role in discovering, identifying new features required for a new B2B futures energy trading platform, to allow traders to accurately forecast mid-term EMEA market costs.
London, United Kingdom
Principal UX Product Designer
Setting up and establishing UX Product Design and processes for the Client Facing Technology Programme (UK).
London, United Kingdom
Head of UX & Design
Design lead for a multi-disciplined team within Collinson Group collaborating with Product Marketing to deliver new propositions for their loyalty and e-commerce platforms; whilst also applying creative direction for all Collinson brands across the group.
London, New York and Chicago
Art Director
Closely collaborated with the Creative Director (based in New York) at a strategic level and played a pivotal role in growing and extending the company's brand and communications collateral across all digital media.
London / Shenfield
Advertising Interactive Creative
Worked as an interactive creative for a large WPP agency creating new digital concepts for Volvo, Mazda and Ford Europe.
Ipswich, United Kingdom
Senior Designer
I was lead designer working for a local digital marketing agency creating new brands, websites, brochures, and exhibition stands for various high profile clients.
London, United Kingdom
Senior Designer
I worked in the music industry for the largest music promoter in Europe this included designing / developing for various leading bands / events for demanding deadlines.
Ipswich, United Kingdom
Lead Multimedia / Graphic Designer
Lead designer for a busy local design and advertising agency creating high quality artwork for various blue chip clients across all media types to very tight deadlines.
London, United Kingdom
Multimedia Developer / Graphic Designer
Macromedia multimedia design and graphic designer creating CD ROM and UI solutions for a multi-national telecomms software company.