Personal details
As an experienced Digital Art Director with over 20 years of expertise in UX, digital design, and brand development, I specialize in creating innovative value propositions that align with overarching business strategies. My role involves comprehensive research to solve design challenges and deliver solutions that are both timely and budget-friendly.
My design philosophy is rooted in a flexible and positive approach to problem-solving. I consistently provide compelling and engaging interactive experiences, working collaboratively with team members to ensure rewarding outcomes for our customers.
Currently, I am the UX Manager at Allianz ElectriX, where I focus on developing a seamless EV marketplace and ecosystem, making the transition to electric vehicles more accessible.
Throughout my career, I have contributed numerous articles on design trends and techniques to various publications, sharing my insights and expertise with a broader audience.
Technical skills
Qualifications & training
- A-Levels Fine Art, Illustration and Engineering
- Art Foundation (Pre-Degree Studies)
- BA(Hons) Industrial Design
- NN/g – UX Basics
- NN/g – Cognitive Psychology
- NN/g – Information Architecture
- NN/g – Service and Journey Mapping
- NN/g – Advanced (Mobile) Application Design
- NN/g – Facilitating UX Workshops
- NN/g – Managing User Experience Strategy
Software & skills
- Adobe Creative Cloud (FireFly A.I., Illustrator, AfterEffects and InDesign)
- Miro Remote Team Collaboration
- Dovetail Usability Analysis
- UserZoom Research Platform
- Figma Designer and Developer
- Google & Adobe Analytics
- Webflow Designer CMS
- Asana Project Management
- HTML 5, CSS3 & SASS
- HTML Web Accessibility – WCAG 2.2 AA
Professional experience
London
UX Manager
- Established User-Centered Design Process: Pioneered a user-centered approach, ensuring that user needs and behaviors guide every phase of design.
- Introduced User Research, Content Design, and UI Toolkit Templates: Implemented comprehensive research methodologies and standardized design tools to streamline workflows and enhance consistency.
- Crafted Value Propositions, Use Contexts, and Personas with Customer Journeys: Developed detailed user personas and journey maps to align product strategies with real user experiences and needs.
- Conceptualized, Sketched, and Rapid Prototyped for Mobile and Web Digital Products: Expertly translated ideas into actionable prototypes for both mobile and web platforms.
- Copywriting to Enhance User Assistance and Reduce Documentation: Created concise and effective copy to improve user understanding and decrease the need for extensive documentation.
- Collaborated with Product Marketing to Develop the Digital Brand Toolkit: Worked closely with marketing teams to create cohesive brand identities across digital platforms.
- Generated Engaging Ideas and Concepts Utilizing Gamification Techniques: Leveraged gamification to boost user engagement and interaction.
- Supported Design Strategies Including Responsive Design and Animation: Assisted in crafting responsive designs and dynamic animations to enhance user experience.
- Served as a Senior Resource to Inspire Other Designers: Acted as a mentor and leader, fostering a collaborative and innovative design environment.
- Created Detailed Design Specifications for Developers: Developed thorough design documentation to ensure accurate and efficient implementation by development teams.
London, United Kingdom
Senior UX Designer
Lead role in discovering, identifying new features required for a new B2B futures energy trading platform, to allow traders to accurately forecast mid-term EMEA market costs.
London, United Kingdom
Principle UX Product Designer
Setting up and establishing UX Product Design and processes for the Client Facing Technology Programme (UK).
London, United kingdom
Head of UX & Design
Design lead for a multi-disciplined team within Collinson Group collaborating with Product Marketing to deliver new propositions for their loyalty and e-commerce platforms; whilst also applying creative direction for all Collinson brands across the group.
London, New York and Chigago
Art Director
Closely collaborated with the Creative Director (based in New York) at a strategic level and played a pivotal role in growing and extending the company’s brand and communications collateral across all digital media.
London / Shenfield
Advertising Interactive Creative
Worked as a interactive creative for a large WPP agency creating new digital concepts for Volvo, Mazda and Ford Europe.
Ipswich, United Kingdom
Senior Designer
I was lead designer working for a local digital marketing agency creating new brands, websites, brochures, and exhibition stands for various high profile clients.
London, United Kingdom
Senior Designer
I worked in the music industry for the largest music promoter in Europe this included designing / developing for various leading bands / events for demanding deadlines.
Ipswich, United Kingdom
Lead Multimedia / Graphic Designer
Lead designer for a busy local design and advertising agency creating high quality artwork for various blue chip clients across all media types to very tight deadlines.
London, United Kingdom
Multimedia Developer / Graphic Designer
Macromedia multimedia design and graphic designer creating CD ROM and UI solutions for a multi-national telecomms software company.