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01 User research

Studied who was going to use this new research platform with some high-level ethnographic research. This then developed into a series of persona documents.

01: Design Analysis

02 Information Design

Using the persona I developed a sitemap to begin planning how the content/user flow could work with the key project stakeholders (Software Vendor, Corporate Marketing, Head of Equities Research).

01: Design Analysis

03 Prototyping

Using the sitemap the next stage was to rapidly develop and iterate a prototype for the users / stakeholder to provide feedback every week.

01: Design Analysis

04 Iconography

As the prototype developed I collaborated and created a new set of icon-glyphs.

01: Design Analysis

05 Visual Design

With the prototype sign-off and the creative assets completed, I then created hi-fidelity wireframes in illustrator for the front-end developer to start coding.

01: Design Analysis
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