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Personal Details

I am an established Digital Art Director with 20 years design experience championing UX, digital design and front end development. My other specialties are digital creative strategies, communication and online brand identities for a diverse audience.

I have a flexible and positive approach to design problem solving, with an innate ability to create innovative solutions on time and on budget. I endeavor to provide the most compelling, engaging interactive experiences that will drive and work with other team members towards a common goal, rewarding design experiences.

Currently I am working for Collinson Product Innovation helping shape the brand and experiences for new and existing digital products across the whole group.

Over the years I have also been fortunate enough to have written various articles about current design and front end development techniques for Macromedia/Adobe DEVNET .NET and New Media Age magazines.

Also during my career I am proud to have contributed to winning the following design awards: Macromedia Site of the Day, NMA Best Website, B2B Awards Best Digital Campaign '09.


Knowledge & Skills

Technical Skills


Professional training

  • BA (Hons) Industrial Design
  • NN/g – UX Basics
  • NN/g – Cognitive Psychology
  • NN/g – Information Architecture
  • NN/g – Advanced (Mobile) Application Design

Software skills

  • Adobe Creative Cloud: Illustrator / Photoshop / Animate CC
  • Final Cut Pro
  • Apple Motion
  • Lightwave 3D
  • Microsoft Office

Professional Experience

Collinson Product Innovation

Dec 2011 – Present
Head of UX & Design

I work directly with all product and marketing stakeholders to manage and schedule all creative work from concept to completion leading a team of UX & Designers.

As part of my role I must have the ability to be aware of current trends, to inspire other designers, and have a holistic understanding of how to bring creative ideas together with development teams to ensure successful project delivery.

Key responsibilities:

  • Modern heuristic design analysis techniques
  • Lean product user research testing strategies
  • Information architecture and user experience insight
  • Concept, sketch and rapid prototype for all mobile and web products
  • Collaborate to develop the digital brand guidelines with keystakeholders
  • Provide compelling concepts including gamification and social solutions for CRM loyalty
  • Front-end development strategies including responsive CSS frameworks
  • Serve as a senior resource to inspire other designers within the group
  • Project manage and communicate with all vendors, teams and business stakeholders
  • Recruitment and career development for individual team members

MF Global
London / New York / Chicago

Oct 2008 – Dec 2011
Digital Art Director

Closely collaborated with the Creative Director (based in New York) at a strategic level and played a pivotal role in growing and extending the company’s brand and communications collateral across all digital media.

WPP - Young & Rubicam
London / Shenfield

Oct 2007 – Sept 2008
Advertising Interactive Creative

Worked as a interactive creative for a large WPP agency creating new digital concepts for Volvo, Mazda and Ford Europe until the credit crunch affected the market.

Ipswich, Suffolk

Jun 2005 – Sep 2007
Senior Designer

I was lead senior designer working for a local digital agency creating new brands, websites, brochures, and exhibition stands for various high profile clients.

ClearChannel Music

Aug 2003 – Jun 2005
Lead Multimedia / Graphic Designer

I worked in the music industry for the largest music promoter in Europe this included designing / developing for various leading bands / events for demanding deadlines.

Ipswich, Suffolk

Apr 2002 – Aug 2003
Lead Multimedia / Graphic Designer

Was a lead designer for a busy local design and advertising agency creating high quality artwork for various blue chip clients across all media types to very tight deadlines.