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Personal Details

I am an established Digital Art Director with 20 years design experience championing UX, digital design and brand development. My other specialties also include researching the problem to create value propositions for any service or product that align to an overall strategic business vision.

I have a flexible and positive approach to design problem solving, with an innate ability to create innovative solutions on time and on budget. I endeavor to provide the most compelling, engaging interactive experiences that will drive and work with other team members towards a common goal, rewarding design experiences.

Currently I am working for Willis Towers Watson as a Principle UX Designer, working in Business Engagement to create high level concepts for a new suite of predictive products for a B2B self service proposition.

Over the years I have also been fortunate enough to have written various articles about current design and front end development techniques for Macromedia/Adobe DEVNET .NET and New Media Age magazines.

Also during my career I am proud to have contributed to winning the following design awards: Macromedia Site of the Day, NMA Best Website, B2B Awards Best Digital Campaign '09.


Knowledge & Skills

Technical Skills


Professional training

  • BA (Hons) Industrial Design
  • NN/g – UX Basics
  • NN/g – Cognitive Psychology
  • NN/g – Information Architecture
  • NN/g – Advanced (Mobile) Application Design

Software Skills

  • Adobe Creative Cloud (XD, Illustrator and InDesign)
  • Miro Remote Collaboration
  • Final Cut Pro and Motion
  • Adobe Fresco
  • Asana Project

Professional Experience

Willis Towers Watson
London / Ipswich / New York

Dec 2016 – Present
Principle UX Designer

Key responsibilities:

  • Established a User Centered Design process that's aligned with the agile delivery team
  • Introduced User Research, Content Design and UI Toolkit templates for all the projects
  • Value Propositions, Use Contexts, Personas with Customer Journeys to define features
  • Concept, sketch and rapid prototype for mobile and web digital products (iOS & Android)
  • Copywrite to promote better user assistance to help reduce documentation and training
  • Collaborate with Product Marketing to develop the digital brand toolkit
  • Provide engaging ideas and concepts utilizing gamification techniques to help
  • Assisting with design strategies including responsive/animation CSS techniques
  • Serving as a senior resource to inspire other designers by sharing trends and insights
  • Creating design specifications for development teams on assigned projects.

Collinson Product Innovation
London / Hong Kong

Oct 2011 – Dec 2016
Head of UX & Design

Design lead for a multi-disciplined team within Collinson Group collaborating with Product Marketing to deliver new propositions for their loyalty and e-commerce platforms; whilst also applying creative direction for all Collinson brands across the group.

MF Global
London / New York / Chicago

Oct 2008 – Dec 2011
Digital Art Director

Closely collaborated with the Creative Director (based in New York) at a strategic level and played a pivotal role in growing and extending the company’s brand and communications collateral across all digital media.

WPP - Young & Rubicam
London / Shenfield

Oct 2007 – Sept 2008
Advertising Interactive Creative

Worked as a interactive creative for a large WPP agency creating new digital concepts for Volvo, Mazda and Ford Europe until the credit crunch affected the market.

Ipswich, Suffolk

Jun 2005 – Sep 2007
Senior Designer

I was lead senior designer working for a local digital agency creating new brands, websites, brochures, and exhibition stands for various high profile clients.

ClearChannel Music

Aug 2003 – Jun 2005
Lead Multimedia / Graphic Designer

I worked in the music industry for the largest music promoter in Europe this included designing / developing for various leading bands / events for demanding deadlines.

Ipswich, Suffolk

Apr 2002 – Aug 2003
Lead Multimedia / Graphic Designer

Was a lead designer for a busy local design and advertising agency creating high quality artwork for various blue chip clients across all media types to very tight deadlines.